Celebrities Help Put New Face on Alzheimer's

'If Alzheimer's ever was cause for public concern, it's now,' said David Hyde Pierce, Alzheimer's Association board member and spokesperson for the campaign. 'Our aging population compels the need for effective disease- modifying drugs. As individuals, as families, as a country, we can't afford this disease, physically, emotionally, or financially.'

You can find the entire article at The Alzheimer's Reading Room